Health Loyalty

HEALTH LOYALTY is fully integrated Patient Relationship Management software for life science patient support programs.

Its multi-tiered functionality links patients and their associated healthcare providers into an interactive solution that enables marketers of pharmaceuticals and medical devices to create, implement, and manage a full range of patient support initiatives for their products.

HEALTH LOYALTY can be fully personalized, is fully scalable, and can be configured to manage both single-user (i.e.: head office) programs, as well as distributed programs with health care professionals logging on to register/manage their own patients.

Marketing Features

  • Capture patient support program registrations using a wide array of methodologies including web registration; purchased lists; or through physician or pharmacist recruitment
  • Qualify and segment patients using sophisticated online utilities and predictive analytics
  • Schedule comprehensive patient journeys, and design complex multi-channel touch point scenarios that respond to evolving patient behavior
  • Deploy touch points, such as email (using the built-in white-listed email server): e-coupons (using the built-in e-coupon server); and e-surveys (using the built-in e-survey utility)
  • Deploy direct mail; sampling; call center; and click-to-chat programs, either internally or through third-party service providers
  • Deploy reimbursement; compassionate care; and co-pay programs, either internally or through third-party payers and payment card providers
  • Track patient activity; responses to touch points; assign loyalty points; and create redemption scenarios
  • Access real-time OASIS® analytics and geo-analytics on program statistics and full project ROI

Regulatory/Compliance Features

  • Fully SDLC validated “Life Science Grade” software
  • Built with the i18n ISO standard allowing for rapid deployment in virtually any language
  • NIST cybersecurity framework compliant
  • Meets all national and international privacy laws, including:
    • U.S. HIPAA/HITECH/GLBA
    • E.U. GDPR
    • Canada PIPEDA
    • Mexico and Latin American DPAs and PDPAs
    • Australia PA
    • Asian PIPAs and PDPAs
  • 21 CFR (Part 11) compliant data capture systems
  • Dedicated data environment and private sub-domain
  • Enhanced business continuity and disaster recovery with both local and offshore backup site options
  • Sarbanes-Oxley level OASIS reporting at both the affiliate and global level with all data (including global roll-up data) available in real-time

HEALTH LOYALTY was specifically designed to provide life science marketers with all the tools required to create their own comprehensive and fully compliant patient support program, with full flexibility, and full control of the data that is generated.

Health Loyalty Software Modules

Registration Form add-ons (Website/Mobile) for promotional or product sites

Registration Download, De-Dup, Address Validation

Tag Management

Data Mining, Predictive Analytics & Segmentation (Static or Dynamic)

Touch Point Assignment, & Scheduling

  • E-Mail Distribution & Response Management
  • E-Coupon Distribution & Redemption Management
  • E-Survey Distribution & Response Management
  • Text (SMS) Distribution & Response Management
  • Social Media Initiatives with seamless Facebook® and Twitter® APIs
  • Direct Mail Marketing (multi-supplier)
  • Sample Distribution (multi-supplier)
  • Inbound Help Desk (including AE/QC process)
  • Outbound Telemarketing
  • Click-to-chat
  • Contest & Promotion Management

Touch Point Response Tracking with Health Loyalty Points™ Assignment
(for use with Dynamic Segmentation)

Financial Modules with Budgeting & Liability Tracking

  • Loyalty Program Budgeting Models
  • Discount/Rebate Cheque Distribution
  • Patient Reimbursement/Co-Pay Promotion
  • Compassionate Care Programs
  • Fee-for-Service Applications

Touch Point Inventory Management, Continuity & Replenishment

Tax & Environmental Fee Tracking & Reporting

Real-Time OASIS® Oversight, Analytics, and Geo-Analytics

Scale your services as your brand grows

Click here to explore the range of Health Loyalty editions

Thank you for your interest in Health Loyalty. To book a demo, please let us know of your availability and a member of our sales team will contact you shortly.


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